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The DERMAL RELIEF arrived & I used it straight away. Fintan was itching and chewing his feet when it arrived. I sprayed it down his back, round his chin and under his feet. He did some licking on his feet, obviously. But I'd say 10 minutes later, he calmed right down. Amazing stuff 🙂
SNACCESSORY: Super cute and convenient product, we love it. Fun way to train your dog on walks and the best Christmas present for any dog owner!
Chopper has loved using the PAMPOOCHIE mist during our grooming sessions at home. It leaves her looking and smelling fresh - love the subtle coconut and aloe smell without it being harsh. It also softens any eye boogies, making it easier to remove which is a big plus.
Brownie’s been smelling like a sweet treat thanks to POPCORN Perfume! 🍿 Light, fresh and gentle on his fur - perfect for extra cuddles and compliments
THE STORYBOOK: Better than Harry Potter 😜
POPCORN PERFUME. Love this fresh smell! With a wool coat my wet pooch can take a while to dry and this fragrance hides the sheepie wet wool smell very well!
DEVELOPMENT PROCESS
SUGAR + science + sweetness
idea generation
Inspired by Louie & dogs needs.
Ingredient Selection
Innovative NZ & Australian bioactives.
Formulation Development
Clinical, clean & natural formulations.
Prototype Samples
Small batch lab prototypes for evaluation.
product Testing
Trialled with volunteer parents & dogs.
Veterinary Review
Independent safety & efficacy review.
Biorius Certification
The global natural standard.
product launch
Sugar's next product launches ✨
THE BEAUTY RITUAL FOR TWO
OUR DIFFERENCE
Sugar isn’t just about better products, it’s about better moments.
We believe grooming can be a shared ritual: time spent together that feels grounding, loving and meaningful. A moment where care becomes connection, for your dog and for you.
This is beauty as self-love.
Beauty as dog love.
From the confidence you feel picking up the bottle, to the trust you place in what’s inside it, to the results you see and feel - Sugar stands behind every step.
Welcome to Sugar. A beauty brand for dogs - and the people who love them. 🐶👩🦰
