THE SUGAR BLOG

Dog allergies are a leading cause of constant licking, chewing, and scratching, showing up as red skin, itchy paws, or hot spots. Triggers like pollen, food sensitivities, dust and fleas are hard to avoid and unlike us, dogs can’t reach for relief. That’s why Sugar created Le Soother: a certified natural, clinically developed spray that cools irritation, calms flare ups and protects the skin barrier. Paired with simple at home steps like wiping paws, flea prevention and balanced nutrition, it helps break the itch chew cycle so your pup can stay comfortable and happy.

Tear stains and stinky ears are two of the most common (and frustrating) dog beauty concerns, but they don’t have to be. In this guide, we break down what really causes them, why harsh products make things worse, and the gentle, natural fixes that actually work. Discover how diet, routine care and Sugar’s Pampoochie Face & Fur Cleansing Mist can keep your pup’s most delicate areas fresh, calm and clean every day.

Dogs deserve more than basic shampoos and flea treatments; they deserve beauty rituals that match our own. Discover how Sugar is revolutionising pet care with certified natural, high performance products that mirror human skincare: Popcorn dog perfume, Pampoochie cleansing mist, Le Smooth Soother dermal spray and reusable bamboo wipes. From fragrance to skincare to wellness, Sugar is redefining grooming as a shared ritual - beauty for two, with your dog at the heart.

Allergies are one of the most common causes of itching, paw chewing, and skin irritation in dogs but unlike us, they can’t reach for antihistamines or creams. That’s why Sugar created Le Soother, a certified natural, clinically formulated spray powered by skin loving botanicals like Mānuka Oil, Aloe Vera, Kawakawa, Chamomile and Oat Extract. Together, they calm irritation, reduce redness, fight off microbes, and strengthen your dog’s skin barrier. Think of it as first aid in a bottle - fast relief for allergy flare ups and long term protection against itchy paws, hot spots and sensitive skin.

Why should humans get all the good skincare? When we created Pampoochie Face & Fur Cleansing Mist, we packed it with New Zealand’s hardest working botanicals (think Mānuka oil, Kōwhai, Harakeke, Aloe Vera) not just for a glow, but to keep your dog’s face fresh, skin calm and cuddle time safe. It’s basically your pup’s daily beauty ritual in a bottle - gentle, natural and effective enough to rival anything in your own routine.

Meet the overachiever that’s redefining clean beauty for dogs.

Dog perfume is safe as long as it’s made for dogs with gentle, pet safe ingredients. Unlike human perfumes (loaded with alcohol and harsh oils), Sugar POPCORN Eau de Parfum is alcohol free, pH-balanced and crafted with certified natural botanicals. The result? A scent that’s kind to skin, clean for coats and easy on sensitive noses - leaving your pup fresh, happy, and showered in compliments. 

Dog perfume isn’t applied like human perfume - our pups’ skin is thinner and more sensitive. That’s why Sugar POPCORN Eau de Parfum has its own rules: avoid the face, mist lightly from a distance, brush through for lasting scent, or apply by hand for shy spritzers. The result? A safe, gentle glow up that keeps your dog fresh, comfy, and irresistibly huggable.