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VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING
VET APPROVED
BIORIUS CERTIFIED NATURAL
CRUELTY FREE
SWEETNESS GUARANTEED
AWARD WINNING
ECO PACKAGING

LOVE IT OR WE REFUND IT

FREE SHIPPING OVER $79

30 DAY FREE RETURNS

SECURE PAYMENTS

SHOP OUR BEST SELLERS

New
Purple packaging of Sugar Face & Fur Cleanser Mist with green accents on a purple backgroundSugar dog face and fur cleanser bottle with listed benefits for tear stains, ears, skin barrier care

PAMPOOCHIE Face & Fur Cleansing Mist

$29.00
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink backgroundBottle of Sugar Popcorn Eau de Parfum for canines, luxury dog perfume styled on a pink background

POPCORN Eau de Parfum for Canines

$75.00
New
Sugar Happy Furry Face mesh wash bag set for reusable bamboo dog wipesFloating reusable bamboo cleansing wipes by Sugar on a pink background

Bamboo Reusable Cleansing Wipes

$25.00
New
Sugar Dermal Relief Spray in blue packaging, certification icons visible, teal backdropSugar Dermal Relief Spray bottles with listed skin-soothing and allergy-relief benefits

LE SOOTHER Dermal Relief Spray

$45.00
Vet approved polaroid picture of Sugar's Dog Face and Fur Cleanser, Pampoochie Bamboo dog face & fur wipes with mesh wash bag from Sugar Happy Furry Face Set
SHOP NOW

YOU SAY THE SWEETEST THINGS 💕

YOU SAY THE SWEETEST THINGS 💕 YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕 YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕 YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕 YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕
YOU SAY THE SWEETEST THINGS 💕

DEVELOPMENT PROCESS

SUGAR + science + sweetness

idea generation

Inspired by Louie & dogs needs.

Ingredient Selection

Innovative NZ & Australian bioactives.

Formulation Development

Clinical, clean & natural formulations.

Prototype Samples

Small batch lab prototypes for evaluation.

product Testing

Trialled with volunteer parents & dogs.

Veterinary Review

Independent safety & efficacy review.

Biorius Certification

The global natural standard.

product launch

Sugar's next product launches ✨

Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Bottle of Sugar Popcorn Eau de Parfum for canines, luxury dog perfume styled on a pink background
Blue square Popcorn dog perfume box by Sugar on a light green background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
Pattern of colorful Popcorn dog perfume bags by Sugar displayed on a pink background
Back of Sugar Popcorn dog perfume packaging with scent profile, brand story, and directions for use
Wire-haired dachshund named Stanley posing on a pink background with black hearts
Sugar silver Natural Beauty Award winner badge
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Bottle of Sugar Popcorn Eau de Parfum for canines, luxury dog perfume styled on a pink background
Blue square Popcorn dog perfume box by Sugar on a light green background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
Pattern of colorful Popcorn dog perfume bags by Sugar displayed on a pink background
Back of Sugar Popcorn dog perfume packaging with scent profile, brand story, and directions for use
Wire-haired dachshund named Stanley posing on a pink background with black hearts
Sugar silver Natural Beauty Award winner badge
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Bottle of Sugar Popcorn Eau de Parfum for canines, luxury dog perfume styled on a pink background
Blue square Popcorn dog perfume box by Sugar on a light green background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
Pattern of colorful Popcorn dog perfume bags by Sugar displayed on a pink background
Back of Sugar Popcorn dog perfume packaging with scent profile, brand story, and directions for use
Wire-haired dachshund named Stanley posing on a pink background with black hearts
Sugar silver Natural Beauty Award winner badge
AWARD WINNING
$75.00
Campaign shot of a dachshund peeking into a washing machine with Sugar reusable bamboo wipes from the Glow Up Pampoochie bundle
Sugar Happy Furry Face mesh wash bag set for reusable bamboo dog wipes
Vet approved Pampoochie Face & Fur Cleanser Mist shown in a polaroid-style campaign photo
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Pampoochie Face & Fur Cleanser bottle displayed with its natural active ingredients and listed benefits on a green background
Sugar dog face and fur cleanser bottle with listed benefits for tear stains, ears, skin barrier care
Campaign shot of a dachshund peeking into a washing machine with Sugar reusable bamboo wipes from the Glow Up Pampoochie bundle
Sugar Happy Furry Face mesh wash bag set for reusable bamboo dog wipes
Vet approved Pampoochie Face & Fur Cleanser Mist shown in a polaroid-style campaign photo
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Pampoochie Face & Fur Cleanser bottle displayed with its natural active ingredients and listed benefits on a green background
Sugar dog face and fur cleanser bottle with listed benefits for tear stains, ears, skin barrier care
Campaign shot of a dachshund peeking into a washing machine with Sugar reusable bamboo wipes from the Glow Up Pampoochie bundle
Sugar Happy Furry Face mesh wash bag set for reusable bamboo dog wipes
Vet approved Pampoochie Face & Fur Cleanser Mist shown in a polaroid-style campaign photo
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Pampoochie Face & Fur Cleanser bottle displayed with its natural active ingredients and listed benefits on a green background
Sugar dog face and fur cleanser bottle with listed benefits for tear stains, ears, skin barrier care
PAMPOOCHIE + BAMBOO WIPES
$41.00
$54.00
THE KISSABLE COLLECTION 💋
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Purple packaging of Sugar Face & Fur Cleanser Mist with green accents on a purple background
THE KISSABLE COLLECTION 💋
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Purple packaging of Sugar Face & Fur Cleanser Mist with green accents on a purple background
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
THE KISSABLE COLLECTION 💋
Colorful packaging of Sugar Popcorn dog perfume with silver Natural Beauty Award badge on pink background
Purple packaging of Sugar Face & Fur Cleanser Mist with green accents on a purple background
THE KISSABLE COLLECTION 💋
Floating reusable bamboo cleansing wipes by Sugar on a pink background
Goose the Cocker Spaniel wearing 3D glasses sitting on a couch with Sugar Popcorn dog perfume package
POPCORN + PAMPOOCHIE + WIPES
SUGAR
$103.00
$129.00

BEAUTY FOR CANINES

BEHIND THE CONCEPT

The idea for Sugar was simple: we have beauty rituals that make us feel good, so why shouldn’t our dogs?

Inspired by the best of women’s beauty brands, we’ve brought the same focus on natural formulations, high performance ingredients & smart design into the world of canine care. Grooming shouldn’t just be functional. It can be fun, soothing & even a little luxurious for both of you.

Think of it as a shared beauty ritual, built for two 🐶👩‍🦰