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YOU SAY THE SWEETEST THINGS 💕
DEVELOPMENT PROCESS
SUGAR + science + sweetness

idea generation
Inspired by Louie & dogs needs.

Ingredient Selection
Innovative NZ & Australian bioactives.

Formulation Development
Clinical, clean & natural formulations.

Prototype Samples
Small batch lab prototypes for evaluation.

product Testing
Trialled with volunteer parents & dogs.

Veterinary Review
Independent safety & efficacy review.

Biorius Certification
The global natural standard.

product launch
Sugar's next product launches ✨




























































BEAUTY FOR CANINES
BEHIND THE CONCEPT
The idea for Sugar was simple: we have beauty rituals that make us feel good, so why shouldn’t our dogs?
Inspired by the best of women’s beauty brands, we’ve brought the same focus on natural formulations, high performance ingredients & smart design into the world of canine care. Grooming shouldn’t just be functional. It can be fun, soothing & even a little luxurious for both of you.
Think of it as a shared beauty ritual, built for two 🐶👩🦰