We’re on a mission to source ingredients & design packaging that are as kind to the planet as they are to your dog. We may not get it right every time, but we promise to keep trying with honesty, intention & care.

Sustainability is our commitment - progress over perfection, always guided by what’s best for dogs, people & the planet.

We spent over six months searching for a refillable glass perfume bottle that would allow us to offer a more sustainable option. While there were a few designs available, most came with one major challenge - unreliable screw-seal sprays that posed a high risk of leaking during shipping. For now, we’ve chosen to prioritise safety & product quality, but creating a sustainable solution remains a key focus for our future development phases.

We love beauty products that are natural, clean, safe & high-performing - so why shouldn’t our dogs expect the same from the beauty products we choose for them?

As part of SUGAR’S development process, we made it a priority to ensure our ingredients are genuinely derived from natural sources. That’s why we partnered with BIORIUS, a global leader in clean & natural ingredient certification, to give peace of mind - for you & your dog.